Teaching E-Commerce: A Multidisciplinary Approach
Scott L. Schneberger, Michael Parent, Nicole Haggerty
In 1999, a Canadian university embarked on an effort to design and develop a multidisciplinary e-commerce stream of courses for its MBAs and upper-level business undergraduates. With the premise that e-business is multidisciplinary, facultyfromnineacademic areas-information systems,marketing, strategy. communications, operations. management science, accounting, organizational behavior, and law organized themselves to design the curriculum, develop the course sessions, and teach the stream. This paper provides some detail as to the design process that was used, the resulting curriculum, and the pedagogy issues that arose.
Scott L. Schneberger is anassociate professor in information systems at the Richard Ivey School ofBusiness, University of Western Ontario, Canada, and faculty director of its MBA "eLeadership" program. He researches and publishes on online distance education, e-lancing, and information system complexity.
Michael Parent is an assistant professor in information systems at the Richard Ivey School of Business, and researches and publishes on e-business, marketing technology, and group snpport systems.
Nicole Haggerty is a PhD candidate in information systems at the Richard Ivey School of Business. She is primarily interested in organizational learning through technology, distance and web-based education, and project management.
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